Devices and Sustainability
As part of Amazon’s commitment to The Climate Pledge, we are working to make Amazon devices more sustainable, from how we build them to how customers use them. We complete life cycle assessments to help us understand the environmental impact of each device type and use these learnings to set goals, from using recycled materials to investing in renewable energy.
Devices and Sustainability
In 2020, we launched Echo and Fire TV devices that include 100% post-consumer recycled fabric, 100% recycled die-cast aluminum, and 30-50% post-consumer recycled plastic, depending on the product. We also incorporated 50% post-consumer recycled plastic into certain power adapters that ship with our devices.
Climate Pledge Friendly Devices
As part of our commitment to develop more sustainable products, we are certifying many of our Amazon-branded products to qualify for Climate Pledge Friendly. Echo, Fire TV, and Fire Tablet devices are the first Amazon devices to qualify for Climate Pledge Friendly, which are certified by the Carbon Trust and carry its Reducing CO2 label—a certification that demonstrates a reduction in the carbon footprint of products year over year.
In 2020, we committed to make Amazon device packaging 100% curbside recyclable by 2023. We are also working to source 100% of the wood fiber in our packaging from responsibly managed forests or recycled sources.
Reducing Device Packaging Waste
27 MillionPlastic Bags Eliminated in 2020We made significant progress toward our goals in 2020, eliminating more than 27 million plastic bags from our device packaging and sourcing more than 97% of the wood fiber packaging for all new Echo and Fire TV devices launched in 2020 from responsibly managed forests or recycled sources.
We are making it easier for customers to manage their home energy use with the Alexa energy dashboard, available in the U.S. The dashboard works with compatible smart lights, plugs, switches, water heaters, thermostats, televisions, and Echo devices, allowing customers to easily track the energy used by these devices. Customers can also enable Alexa to help them conserve energy through a new Hunches feature. For example, if Alexa has a Hunch that a customer is away and forgot to turn off a light, Alexa can automatically turn it off, helping customers save energy and reduce carbon emissions.
In 2020, Amazon announced an ambitious goal to procure new renewable energy equal to the amount of energy consumed by all Amazon devices, starting with Echo devices. To understand what this goal should encompass, we model and measure the energy consumed by our devices in different types of use, then project their total average global annual electricity consumption. We have contracted the first new wind and solar farms to support this goal, which are currently under construction and are expected to begin operating in 2022-2023.
We are investing in renewable energy certificates that match the quantity of electricity used by every customer’s Echo device, based on the amount of energy we expect those new projects to generate. We have also developed features like Low Power Mode to reduce the energy devices consume during periods of inactivity over their lifetime. In 2020, we added Low Power Mode to the latest models of Echo and Fire TV devices and are rolling out free over-the-air updates to bring Low Power Mode to older models of devices already in customers’ homes.
Amazon makes it easy for customers to retire their products without sending them into the waste stream. Through Amazon Trade-In, customers in the U.S., the UK, and Germany can trade in thousands of eligible items, including Amazon devices, cell phones, video games and consoles, and more in exchange for an Amazon.com Gift Card. Even non-functional Amazon devices are eligible for trade-in and will be recycled. Some trade-ins may be eligible for a promotional credit off of a new qualifying Amazon device.
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