Innovating Products and Services

Amazon products and services are a part of everyday life for millions of customers around the world. They inform, support, entertain, and connect our customers, and we’re working hard to make them more sustainable. That includes helping customers on their sustainability journeys through our products and services.

A family of four appears on an Echo Show, speaking to their grandfather who is drinking coffee.
A family of four appears on an Echo Show, speaking to their grandfather who is drinking coffee.
A family of four appears on an Echo Show, speaking to their grandfather who is drinking coffee.
On this Page
Our Progress
By the Numbers
AWS infrastructure is 3.6 times more energy efficient than the median of surveyed U.S. enterprise data centers
550,000 Climate Pledge Friendly-certified products available (as of 2022)
79.5% of our 2022 device launches had 100% recyclable packaging
Our Approach

We invent, develop, and deliver products and services in a responsible way, which also helps our customers on their sustainability journeys. We’re working to make Amazon products more sustainable, from how we build them, to how we package them, to how customers use them.

For the third-party items we offer that have achieved certification from trusted external sustainability certifiers, we’ve created the Climate Pledge Friendly program to help customers in the U.S. and Europe more easily discover and shop for more-sustainable products. We’re making our AWS cloud infrastructure more energy efficient to help our customers meet their sustainability goals, while providing them with the cloud-based tools they need to manage their own impacts.

Making Sustainable Shopping Simpler

Our Climate Pledge Friendly program helps customers in the U.S. and Europe discover and shop for more-sustainable products.

Climate Pledge Friendly Logo with white background and green text
Our Progress
Climate Pledge Friendly offers 50+ certifications that recognize improvements in at least one aspect of sustainability, from recycled content to energy efficiency.

While shopping on Amazon, customers can find the Climate Pledge Friendly label on eligible products, making it easier to discover and shop for more-sustainable products. To identify these products, we partner with a wide range of trusted and transparent external certifications.

Climate Pledge Friendly also highlights products designed for circularity. Customers can choose from 20,000 refurbished products through Pre-owned Certified, a new certification created by Amazon recognizing products that are inspected, cleaned, and repaired to excellent functional standards. Pre-owned Certified aims to extend the life of products, reducing electronic waste and raw material extraction.

In 2022, we launched Amazon Aware, a new line of everyday essential items with third-party certifications featured in our Climate Pledge Friendly program.

Amazon Aware helps customers in the U.S., Canada, and Europe shop for products that include materials such as recycled polyester, organic cotton, and bio-based ingredients. Amazon Aware features products across apparel, home, beauty, and other categories.
Private Brands
Sourcing Sustainable Materials for Amazon Private Brands
Amazon Private Brands consist of products across several category types, including apparel, grocery, home, electronics, and more. In addition to offering more-sustainable choices, we want our Private Brands to support responsible supply chains and contribute to growing circular economies. Learn more about our responsible supply chain and responsible sourcing practices.
Two women stand next to a rack of clothing, one woman holds a tablet and the other woman holds a sweater on a hanger
Designing Our Devices for Sustainability

Part of our mission to be Earth’s most customer-centric company is to offer more-sustainable devices without compromising on quality or cost.

This includes designing our devices with carbon reduction in mind and manufacturing them using responsibly sourced materials. It also involves confirming the sustainable credentials of our devices with trusted third-party certifications, and making our packaging more sustainable.

Our Progress
In 2022, we launched Echo, Fire TV, Fire tablet, Kindle, and smart home products that include up 75% recycled plastic, up to 100% recycled yarn, up to 100% recycled aluminum, and up to 90% recycled magnesium, depending on the product.

Sustainability in the Cloud

AWS is the world’s most comprehensive and broadly adopted cloud offering, with millions of global users depending on it every day.

To build a sustainable business for our customers and for the world we all share, we’re designing data centers that provide the efficient, resilient service our customers expect while minimizing our environmental footprint—and theirs.

Our sustainability work includes enhancing energy efficiency, transitioning to renewable energy, reducing embodied carbon, using water responsibly, driving a circular economy, and enabling sustainability for customers.

Our Progress
Studies by 451 Research have shown that AWS’ infrastructure is 3.6 times more energy efficient than the median of U.S. enterprise data centers surveyed and up to five times more energy efficient than the average in Europe. 451 Research also found that AWS can lower customers’ workload carbon footprints by nearly 80% compared to surveyed enterprise data centers, and up to 96% once AWS is powered with 100% renewable energy—a target we’re on path to meet by 2025.

Read the Latest Sustainability News
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Download Our Report
2022 Sustainability Report