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Chemicals & Restricted Substances
A microscope, test tubes, and a pipette with a drop of liquid emerging.
A microscope, test tubes, and a pipette with a drop of liquid emerging.

Chemicals and Restricted Substances

We are committed to developing high-quality and affordable Private Brands products that customers love. Part of our commitment to quality is avoiding chemicals of concern in our products that can affect human health and/or the environment.
The baseline list of chemicals of concern included on our first Restricted Substance List (RSL) identifies the chemicals that we seek to avoid in Amazon-owned Private Brands baby, household cleaning, personal care, and beauty products in the U.S. and Europe.

We define chemicals of concern as those chemicals that: (1) meet the criteria for classification as a carcinogen, mutagen, reproductive, or other systemic toxicant; or (2) are persistent, bioaccumulative, and toxic. We strategically prioritize which chemicals of concern to focus on based on product type, customer concerns, and the availability of safer alternatives.

This policy is in addition to applicable local legal requirements and associated compliance plans. It will be expanded to additional brands, product categories, and geographies over time.
Chemicals Policy Commitments
  • Reduce Usage of Chemicals of Concern
    Amazon encourages manufacturers to phase out potentially hazardous chemistries and adopt green chemistry alternatives, such as those defined in U.S. EPA’s Safer Choice Safer Chemicals Ingredients List, which can reduce impacts to human health and the environment. We began our reformulation efforts towards this goal with our Private Brand formulated products because we have the most control over how these products are developed.
  • Enable Transparency
    Our transparency efforts are grounded in the belief that Amazon should provide customers with information that helps them make informed purchasing decisions. Our goal is to make product health and sustainability data as easy for customers to access and interpret as price and customer reviews. This is why we are working on features for our store that will make it easier for customers to access comprehensive information about product ingredients and third-party certifications, including Safer Choice, Made Safe, Green Seal, and Cradle to Cradle. We hope that making this information more readily available for customers will encourage additional brands to move away from potentially hazardous chemistries in their products and adopt safer chemistries.
Current Initiatives
  • Our First Restricted Substance List
    Our initial restricted substance list (RSL) applies to all consumer Private Brands baby (shampoo, lotion, wipes), household cleaning (all-purpose, kitchen, and bathroom cleaners), personal care (shampoo, sanitizers, moisturizers), and beauty products (makeup). It is based on the leading science and customer feedback, and includes a baseline list of chemicals of concern that all brands should work to phase out and eliminate. In particular, it focuses on paraben preservatives, formaldehyde donor preservatives, phthalate solvents, nonylphenol (NP) and nonylphenol ethoxylate (NPE) surfactants, toluene, and triclosan. The set of RSL chemicals will be reviewed and updated periodically. Our brands have and will continue to develop even more restrictive RSLs for their businesses. Amazon has developed mechanisms to drive product formulation improvements and policy compliance with our suppliers.
  • Transparency with Customers and Stakeholders
    Amazon pioneered Customer Reviews because we are committed to providing customers with information that helps them make informed purchasing decisions. Recent innovations include Amazon Pages, which allow brands to tell their story directly to customers, and the A+ Enhanced Marketing Content on detail pages, which allows brands to explain product features and benefits to customers. This information can include the steps they are taking to ensure that their product selection is safe and healthy, with the backing of a robust set of guidelines to maintain a high bar of content quality to only include factual, easily verifiable, and objective information. To provide additional information on physical packaging, Amazon developed 2D codes through our Transparency service that are retailer agnostic and available to all brands. These codes can link to information about the products, their product supply chains, and any third-party certifications they have received.

    To further our commitment to transparency, Amazon will continue to work on additional product category RSLs under this Chemicals Policy, and work to achieve fuller ingredient disclosure on its Private Brands product detail pages.
  • Third-Party Certifications
    Amazon has begun work on features that will make it easier for customers to discover, identify, and purchase products with safer formulations and sustainable attributes. This work will include making safer chemistry third-party product sustainability certifications such as Safer Choice, Made Safe, Green Seal, and Cradle to Cradle more prominent.
  • Retail Sector Safer Chemistry Initiatives
    Amazon supports the retail sector’s collaborative effort to encourage national brands to use safer formulations and produce more sustainable products. Amazon is a member of the Retailer Leadership Council of the Green Chemistry and Commerce Council (GC3), which brings together retail leaders to promote safer chemicals, materials, and products across retail supply and value chains.
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