$1.3 MillionAmazon is committed to supporting our suppliers, their workers, and their communities as they are impacted by the COVID-19 pandemic. In 2020, Amazon created a $1.3 million fund to invest in organizations providing critical frontline support to workers impacted by COVID-19.
Case Study: Supporting Artisans During COVID-19
In 2020, Amazon partnered with Nest, a nonprofit supporting the growth and development of the global artisan sector to build a world of greater gender equity and economic inclusion. We supported Nest’s PPE Purchasing Initiative—a program that purchased over 200,000 protective masks from artisan and maker businesses for delivery to front-line workers. In 2020, this program provided over $500,000 in economic relief to 57 businesses, employing 10,510 skilled artisans.
We also partnered with Nest to provide more than 100 COVID-19 economic relief grants to artisan businesses around the globe. For example, Nest provided a grant to Indego Africa, an organization that provides artisans with a global market for their handmade products and educational opportunities for women-owned businesses in Africa. Sapna Shah, Indego Africa’s Director of Brand and Operating Strategy, shared that because of this funding, Indego Africa was able to provide consistent purchase orders to the company’s artisan partners for their handmade products, protecting them from the economic disruption due to COVID-19.
As part of its grant program, Nest also supported a Digital Marketing Fellowship for Kay Kay’s Fashion, a Black-owned, woman-owned hair accessories company in Southfield, Michigan. When applying to the program, business owner Kelechi Uchendu outlined her need as: “strengthen[ing] my brand DNA and also working on increasing my business to consumer sales.” Nest matched Uchendu with an integrated marketer and brand strategist with 10 years of experience in e-commerce. Together, they developed a project plan, resulting in updated language for Uchendu’s business website, a brand presentation she could use for marketing, and tools to help Kay Kay’s Fashion deepen its online presence. Uchendu shared, “I learned so many things. One of the major things that I learned was how to brand my company properly and how to clean up my website so that it really showcases my brand.”
Nest distributed another Digital Marketing Fellowship grant to a woman-owned small business Espacio Handmade, an Austin, Texas, company specializing in leather goods sourced from and crafted in the U.S. Nest matched the company’s owner, Katrina Marhefka with a professional digital marketing agency that helped her launch a successful e-mail marketing campaign. Marhefka is a business leader and a maker who is proud to hire women. “Leatherworking is seen as such a male-dominated skill. Not anymore!” she says. Marhefka’s participation in the fellowship helped her develop systems and identify business opportunities.
Amazon Handmade, a destination in our online store that specializes in handcrafted goods, has launched a program to highlight the work of Nest artisan businesses, including Indego Africa, Kay Kay’s Fashion, and Espacio Handmade, providing access to selling and growth opportunities.
We Focused on CottonIn 2020, we strengthened our efforts on cotton. Amazon has joined other brands as a member of Better Cotton Initiative’s Retailer and Brand Advisory Panel on Traceability. In 2021, Amazon is sponsoring and participating in the RSN initiative YESS: Yarn Ethically & Sustainably Sourced. YESS works to address forced labor in the cotton value chain by providing training to—and managing the assessment of—spinners and fabric mills to identify and address forced labor in cotton production.
We Focused on MineralsIn 2020, we became a member of the Public-Private Alliance for the Responsible Minerals Trade (PPA), and expanded our participation in the Responsible Minerals Initiative (RMI). We committed to supporting the PPA’s on-the-ground efforts to promote responsible trade, and became active members of RMI’s working groups on Smelter Engagement and Cobalt due diligence.
Case Study: Supporting Worker Health and Safety with Swasti
Health and safety issues have always been a key focus of our Responsible Sourcing Program, and COVID-19 demonstrated the importance of health and safety standards in protecting worker well-being.
At the onset of COVID-19, Amazon partnered with Swasti, a global nonprofit committed to ensuring access to quality healthcare for workers in marginalized communities. Swasti adjusted its worker well-being program to provide support to workers in factories impacted by COVID-19. With our support, Swasti set up a worker helpline, developed health protocols for workers to return to work safely, and provided critical mental health, healthcare, and social entitlement support to workers, their families and their communities. Swasti trained worker-led response teams on COVID-19 prevention and management; the teams educated other workers by showing videos on the factory floor and posting critical health information. Swasti also provided remote healthcare to workers and reached out to workers and their family members to identify COVID-19 risks and provide medical support. When Swasti identified a pandemic-related food shortage at a program site, it distributed food to employees who were in need.
Aside from COVID-19 specific work, Swasti also provides workers with primary healthcare and programs on gender equity, financial inclusion, and strengthening workers committees at sites to promote better communication channels between management and workers.