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Sustainable Fashion & Apparel
A lifestyle image of a Prime Wardrobe box with a blush purse sitting on top of it. To the right, a pair of open-toed heels sit on a shoe box, and a jacket hangs from a drawer pull, on a hanger. An upholstered bench holds another pair of heels, a sweater, scarf and sunglasses.
A lifestyle image of a Prime Wardrobe box with a blush purse sitting on top of it. To the right, a pair of open-toed heels sit on a shoe box, and a jacket hangs from a drawer pull, on a hanger. An upholstered bench holds another pair of heels, a sweater, scarf and sunglasses.

Sustainable Fashion and Apparel

At Amazon, we're committed to making it easier for our customers to choose high-quality, sustainable apparel products. We are starting our work in the U.S. and Europe, and will expand to additional geographies over time.
Materials and Commitments
We are working to lower the environmental impact of our Amazon-owned Private Brand apparel products and we partner directly with suppliers of these products to find solutions that promote the use of sustainably-produced fabrics and recycled materials.
  • Cotton
    We are working to ensure that all cotton used in Amazon-owned Private Brand apparel products is sourced sustainably by the end of 2022. This includes cotton sourced from recycled materials, or from farms certified as organic or licensed by the Better Cotton Initiative, a global nonprofit that aims to transform the cotton supply chain by developing Better Cotton as a sustainable mainstream commodity.

    In 2019, Amazon signed the Responsible Sourcing Network’s public Cotton Pledge, committing to not source cotton from Turkmenistan and Uzbekistan until the pervasive use of government-mandated forced labor is stopped. Amazon prohibits forced labor within our supply chains, and we have internal controls and external engagements to address forced labor within global supply chains. This pledge represents an additional step in that direction and lends Amazon’s voice in demanding an end to forced labor in these two countries.
  • Cellulosic Fibers
    By 2022, we will ensure that none of the manmade cellulosic fibers—including rayon/viscose, lyocell, and modal—sourced for Amazon-owned Private Brand apparel products are derived from ancient and endangered forests, or from endangered species’ habitats or other controversial sources, as defined by the nonprofit organization Canopy’s tools and reports. Our approach to cellulosics includes using fabrics that provide assurance on traceability and use best available processing technology, as well as supporting the use of innovative lower impact alternative fiber sources, such as recycled fiber from used clothing.
  • Recycled Fabrics
    We will increase the use of recycled fabrics in Amazon-owned Private Brand apparel products, including moving from conventional to recycled polyester, and launching products made from innovative recycled fibers. In 2020, we joined the Textile Exchange, a global nonprofit that works with its members to drive industry transformation in preferred fibers, including recycled materials.
  • Leather
    In 2020, we joined the Leather Working Group, a nonprofit membership organization that works to improve environmental stewardship within the global leather industry. By the end of 2023, we will source all leather used in Amazon-owned Private Brand apparel and shoe products from tanneries that meet the Leather Working Group’s bronze level award or higher.
  • Product Labels
    As of 2020, all new woven labels in Amazon-owned Private Brand apparel products are made from recycled fabric and all new swing tags are made from FSC-certified paper.
To incorporate industry best practices and support collective action, we are proud to collaborate with leading apparel partners.
  • BCI: Better Cotton Initiative logo on a white background.
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    Better Cotton Initiative


    Amazon is a member of the Better Cotton Initiative (BCI) to support the transition to sourcing more sustainable cotton within Amazon-owned Private Brand apparel products. BCI is a global nonprofit organization and the largest cotton sustainability program in the world. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future.
  • Member of Leather Working Group logo on a white background.
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    Leather Working Group


    Amazon joined the Leather Working Group to support the transition to more sustainable leather in Amazon-owned Private Brand apparel products. The Leather Working Group seeks to improve the leather manufacturing industry by creating alignment on environmental priorities, bringing visibility to best practices, and providing suggested guidelines for continual improvement.
  • Logo of the Sustainable Apparel Coalition, an Amazon Sustainability partner
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    Sustainable Apparel Coalition


    Amazon joined the Sustainable Apparel Coalition (SAC), an industry alliance on sustainable production for apparel, footwear, and textiles. The Coalition uses the Higg Index, a standardized value chain measurement suite of tools for all industry participants. These tools measure environmental and social labor impacts across the value chain. With this data, the industry can address inefficiencies, improve sustainability performance, and achieve the environmental and social transparency consumers are demanding.
  • Member Textile Exchange: Creating Material Change logo on white background.
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    Textile Exchange


    Amazon joined Textile Exchange to support our commitment to sustainable apparel. Textile Exchange is a global nonprofit that identifies and shares best practices on farming, materials, processing, traceability, and product end-of-life in order to reduce the textile industry’s impact on the world’s water, soil, and air, and the human population.
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