Sustainability in Germany
Amazon is the first signatory of The Climate Pledge, which calls on signatories to be net zero carbon across their businesses by 2040—meeting the Paris Agreement 10 years early. In Germany and around the world, we are committed to sustainability because it’s a win all around—it’s good for the planet, our customers, our communities, and business.
Sustainability News from Germany
Since co-founding The Climate Pledge last year, we’ve made new investments in renewable energy around the world, revealed new electric vehicle designs, and announced our first Right Now Climate Fund project with The Nature Conservancy.
Sustainability Highlights in Germany
99+%Returned Products RedistributedNearly all our shipped and returned products find a new recipient. We work diligently to avoid the destruction of products.
100+Electric Delivery VehiclesOn the road delivering packages to customers across Germany.
100%Recyclable PackagingThrough initiatives like our Frustration-Free Packaging program, all Amazon-shipped packaging in Germany is recyclable.
As part of the Right Now Climate Fund, Amazon has committed to its first project outside of the U.S. We are supporting The Nature Conservancy in their partnership with global cities to use nature-based solutions that reduce the effects of climate change such as extreme heat, urban flooding, and biodiversity loss. The project starts in Berlin, and the learnings will be scaled and adapted to two other German locations, and then these models will be shared across other European cities.
Ralf Hastedt is CEO of Avides Media AG, a company that helps manage returns for Amazon. He receives daily deliveries from Amazon—most of these are returned goods that Amazon can no longer sell to customers. Ralf and his team of employees sort millions of products for further use at five locations in Europe. “Putting returned products back into the goods cycle is good for us, good for Amazon, good for customers, and good for the environment,” explains Ralf.
The idea behind the nonprofit organization Innatura is simple: collect surplus goods from manufacturers and traders, and pass them on to charitable organizations. Through our partnership with Innatura, Amazon has donated to more than 1,500 charities benefiting nearly 500,000 individuals and families in Germany with donations including toys, shoes, clothing, and drugstore items, among others.
"As Sustainability Ambassadors, we are passionate about bringing sustainability into every part of the company because sustainability is a win-win situation for everyone!"Jeanette Neudert and Lisa BackCo-Chairs, Amazon Sustainability Ambassadors - Munich, Germany
"We owe the breadth of Innatura’s product range to Amazon—we can offer over 1,200 different items in our current catalogue, from cordless drills to toothpaste. Without this broad assortment [from Amazon], Innatura would not be able to survive in the long term."Dr. Juliane KronenFounder and CEO, Innatura
"Nobody has an interest in just throwing away merchandise. We are proud to have found ways to extend the life cycle of a product. It's good for us, good for Amazon, good for customers, and good for the environment."Ralf HastedtCEO, Avides Media AG